Mobile app development continues to grow at an unstoppable pace on a global scale. The app stores are flooded with a massive range of exciting and inspiring apps (also interspersed with pointless ones too). The apps that have that ‘popularity’ factor all share one key attribute though, and that is quality.<\/p>\n
Just looking at the top ten list in any category, you will be hard-pushed to find apps that crash on a regular basis, have non-functioning features. An app that is of poor quality, will quickly have a raft of negative reviews. These reviews are of key importance and should not be ignored by the mobile app developer, as most consumers will focus on the reviews before downloading it. An app that has lots of bad reviews, will push the customer to a competitor’s app within an instant. Many reviews contain wishes for enhancements and additional functionality. This type of feedback is priceless, and is essentially free market research. Listening to the target market instead of asking it is more efficient and reliable than any market research.<\/p>\n
By listening to the customer reviews, and actively using them to improve the quality and features to meet the customer’s expectations, will ultimately determine the app’s overall success. Take a look at the top apps in the marketplace today and read the review history. It is interesting to see how an app of average quality turns into highly successful app by listening to it’s target audience.<\/p>\n","protected":false},"excerpt":{"rendered":"
Mobile app development continues to grow at an unstoppable pace on a global scale. The app stores are flooded with a massive range of exciting and inspiring apps (also interspersed with pointless ones too). The apps that have that ‘popularity’ … <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,7],"tags":[302,189,301,61,68],"class_list":["post-865","post","type-post","status-publish","format-standard","hentry","category-general-qa","category-mobile-app-qa","tag-customer","tag-end-user","tag-mobile-app","tag-quality","tag-reviews"],"yoast_head":"\n